Written by Dr. Soha Emam
Member of Calmfidence Council
Our experts are handpicked for their exceptional leadership and share here actionable strategies that empower holistic wellbeing and lasting success.
In life, we often find ourselves searching for answers, opportunities, or a sense of purpose. We look outward, hoping to stumble upon the key that will unlock the doors to success, happiness, or fulfillment. But what if the key isn’t something we need to find? What if we already have it?
Each of us possesses unique abilities, talents, and inner strength that can open the doors we yearn to walk through. These "keys" may come in the form of creativity, resilience, empathy, or determination. They are often hidden in plain sight, waiting for us to recognise and use them.
However, having the key is only the first step. Using it requires courage, effort, and a belief in oneself. It’s about taking action despite uncertainty, learning from failures, and continuously striving for growth. Many people hold themselves back, not because they lack the key, but because they fear the process of unlocking the door.
Steve Jobs, the visionary co-founder of Apple, whose "key strength" lay in design and innovation. Jobs recognised early on that the key to creating products that would change the world wasn’t just about technical functionality—it was about making technology beautifully intuitive, user-friendly, and seamlessly integrated into people’s lives. His unique ability to blend aesthetics with cutting-edge innovation turned Apple into one of the most iconic brands in history.
One of Jobs' most famous quotes encapsulates his key strength:
“Design is not just what it looks like and feels like. Design is how it works”
For Jobs, design was more than a superficial layer; it was at the heart of every Apple product, from the iPhone to the MacBook. This approach to design wasn’t merely about creating beautiful products, but about crafting experiences that connected emotionally with users. His key strength of design and innovation was central to Apple's success and its global influence.
Jobs wasn’t afraid to challenge the status quo. He constantly sought to push boundaries, whether it was in developing the first personal computer with a graphical user interface or revolutionising the music industry with the iPod and iTunes. But what truly set him apart was his willingness to follow his instincts and embrace the unknown, trusting that his key strength would lead him to innovate in ways others couldn’t yet imagine.
During a time when the tech industry was focused primarily on functionality, Jobs’ vision was different. He saw the potential to transform technology into something that wasn’t just useful, but also aspirational.
He famously said,
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do”
For Jobs, his passion for design and innovation wasn’t just a job—it was his purpose, and this commitment to his "key strength" led him to create a legacy that continues to inspire entrepreneurs and leaders around the world.
The journey isn’t always straightforward. Sometimes, we try the wrong doors or struggle to fit the key into the lock. But even in those moments, there is value in the effort. Every attempt teaches us something new, sharpening our skills and strengthening our resolve.
So, ask yourself: What is your key strength? Is it your ability to connect with others, your knack for problem-solving, or your unyielding determination? Whatever it is, embrace it. Recognise its power and take the first step toward unlocking your potential.
The key is already in your hands. All that remains is for you to use it.
About the Author
Dr. Soha Emam is a multi-award-winning senior executive leader, Ph.D. holder, accomplished speaker, and internationally certified master trainer with over 24 years of expertise in Communication, PR, Marketing, and Exhibitions. She has held influential roles within multinational and semi-government organisations across the GCC region, leaving an indelible mark through her exceptional leadership and forward-thinking strategies.
Renowned for her dynamic approach and unwavering dedication, Dr. Emam embodies the essence of transformative leadership, blending excellence and innovation to deliver outstanding results.
Connect with Dr. Soha
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