Exclusive Interview with Dr. Soha Emam: Gain insights into her mindset, resilience, and purpose-driven principles that inspire success and innovation.
In an ever-evolving world of communication, marketing, and events, few leaders exemplify excellence and adaptability as profoundly as Dr Soha Emam. With over 24 years of experience spanning multinational and semi-government organisations across the GCC, Dr Emam has built a career that reflects her deep commitment to innovation, inclusion, and transformative leadership.
In this exclusive interview with Calmfidence World Magazine, Dr Emam shares her insights into the PROHSPER principles—Positive Mindset, Relationships, Outcomes, Health, Strengths, Purpose, Energy, and Resilience—that have guided her remarkable journey.
Positive Mindset: Transforming Challenges into Opportunities
Q: Your career spans over 24 years of leadership and innovation. How do you maintain a positive mindset, especially when faced with complex challenges?
Dr Emam: "My mindset is anchored in a belief that challenges are opportunities in disguise. Over 24 years, I’ve embraced change and complexity as catalysts for growth. By focusing on solutions rather than problems, I’ve trained myself to see the bigger picture and stay resilient. I also practice gratitude daily—acknowledging the small victories keeps me grounded and motivated. Surrounding myself with passionate, purpose-driven individuals is equally critical; their energy fuels my optimism."
Relationships: The Foundation of Success
Q: You’re known for fostering collaboration and inclusivity within diverse teams. How have strong relationships contributed to your success, and what advice do you have for leaders?
Dr Emam: "Strong relationships have been the foundation of my success. I’ve learned that trust and inclusivity are built through consistent empathy, open communication, and genuine interest in others’ perspectives. By valuing each team member’s unique contribution, I create an environment where collaboration thrives. My advice to leaders is simple: listen more, speak less, and always lead with kindness. Building trust takes time, but the rewards—in terms of loyalty, innovation, and shared success—are immeasurable."
Outcomes and Productivity: Achieving What Matters Most
Q: How do you stay focused on delivering meaningful outcomes while balancing multiple priorities?
Dr Emam: "Focus and balance are my guiding principles. I prioritise by aligning my actions with clear, impactful goals, ensuring that every initiative contributes to a meaningful outcome. Over the years, I’ve learned to delegate effectively, empowering my teams to take ownership and deliver excellence. Productivity, for me, is not about doing more but about doing what matters most with intention and consistency. Regular self-reflection helps me recalibrate and stay aligned with my purpose."
Health: Sustaining Peak Performance
Q: As a dynamic leader, how do you prioritise your mental and physical well-being?
Dr Emam: "My well-being is my most valuable asset. To sustain peak performance, I integrate mindfulness into my daily routine—whether through meditation, walking, or simply disconnecting to recharge. I’m also a firm believer in the power of exercise and nutrition to fuel both body and mind. Setting boundaries has been vital; by saying no to distractions and yes to self-care, I protect my energy and maintain clarity in even the most demanding situations."
Strengths: Unlocking Creative Solutions
Q: How do you identify and leverage your strengths to lead transformative change?
Dr Emam: "Leadership, innovation, and coaching are strengths I’ve cultivated through continuous learning and reflection. I identify opportunities to leverage these strengths by asking, ‘How can I create value here?’ This mindset has enabled me to lead transformative change, whether by inspiring a team, developing a strategy, or solving a complex problem. I view challenges as a chance to innovate, and I rely on collaboration to unlock the creative solutions that drive progress."
Purpose: Excellence Inspiring Excellence
Q: What fuels your sense of purpose, and how do you align daily actions with your broader vision?
Dr Emam: "My purpose is deeply rooted in the belief that excellence inspires excellence. I’m driven by the opportunity to uplift others—whether through mentoring a young professional or championing a transformative initiative. Staying purpose-driven means constantly reconnecting with my ‘why’ and ensuring my daily actions reflect my broader vision. I measure success not only by the milestones I achieve but also by the impact I have on the people and communities around me."
Energy: Staying Energised and Fulfilled
Q: What practices help you sustain energy and fulfilment in your personal and professional life?
Dr Emam: "My energy comes from alignment—living and working in harmony with my values. I maintain fulfilment by starting each day with gratitude and intention, focusing on what truly matters. Regular reflection, coupled with habits like journaling and prioritising quality time with loved ones, keeps me grounded. I also believe in lifelong learning; the excitement of gaining new knowledge and perspectives continually fuels my enthusiasm for the work I do."
Resilience: Turning Setbacks into Triumphs
Q: Can you share an experience where resilience helped you overcome a challenge?
Dr Emam: "Resilience has been my constant companion on this journey. One defining moment was during a high-stakes project with limited resources and an aggressive timeline. While the pressure was immense, I leaned into my team’s strengths and fostered a spirit of collaboration. Together, we not only delivered but exceeded expectations. The experience reinforced that setbacks are temporary, and the key to overcoming them lies in adaptability, teamwork, and unwavering belief in the end goal."
Dr Soha Emam’s journey is a masterclass in resilience, purpose, and transformative leadership. Her commitment to excellence, coupled with her belief in the power of collaboration and self-reflection, serves as an inspiring blueprint for aspiring leaders. As she continues to innovate and uplift those around her, Dr Emam’s story reminds us that true success lies in aligning our actions with our values, maintaining our energy, and embracing every challenge as an opportunity for growth.
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