CALMFIDENCE LTD (Calmfidence.World)
Last updated: 5 January 2026

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This Privacy Policy explains how CALMFIDENCE LTD ("we", "us", "our") collects, uses, stores and shares personal data when you visit calmfidence.world, sign up to our newsletters, use our forms, or contact us.

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We follow the UK GDPR and the Data Protection Act 2018. For cookies and similar technologies (including pixels), we also follow the Privacy and Electronic Communications Regulations (PECR).

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Who we are 

CALMFIDENCE LTD
71–75 Shelton Street
Covent Garden, London
United Kingdom, WC2H 9JQ

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Privacy contact (Contracting Party)

Isabelle Griffins, Executive Editor
Email: growth@calmfidence.world

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What data we collect

Data you provide to us

We may collect:

• Contact details: name, email address, and any other details you submit via a form or email

• Newsletter data: email address, name (optional), preferences (optional)

• Enquiry content: anything you write to us and any attachments you send

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Data we collect automatically

When you use our website, we (and our service providers) may collect:

• Usage data: pages visited, clicks/interactions, time on page, referring page/source

• Device and technical data: browser type, operating system, device type, screen settings

• Approximate location: derived from IP address (city/region level)

• Identifiers and cookie data: cookie IDs and similar online identifiers (where enabled)

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How we use your data and why (purposes and legal bases)

To run our website and keep it secure

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Purpose: site functionality, security, troubleshooting and preventing abuse.
Legal basis: Legitimate interests (operating and protecting our website).

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To respond to enquiries

Purpose: replying to your message and keeping appropriate records.
Legal basis: Legitimate interests (responding to enquiries) and/or Contract (if you are requesting services).

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To send newsletters and updates (marketing emails)

Purpose: sending newsletters and updates you request.
Legal basis: Consent (you can unsubscribe at any time).

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To understand and improve our website (Google Analytics)

Purpose: analytics and performance measurement so we can improve content and user experience.
Legal basis: Consent (for analytics cookies and similar technologies).

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To measure advertising and build audiences (Meta Pixel)

Purpose: measure ad performance, understand conversions, and (where enabled) build marketing audiences.
Legal basis: Consent (for marketing cookies and similar technologies).

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Cookies, pixels and consent

We use cookies and similar technologies (including the Meta Pixel) on our website. Some are strictly necessary for the site to work. Others help us measure performance (analytics) or support marketing (advertising).

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Types of cookies we may use

• Strictly necessary cookies: essential for core website features and security

• Analytics cookies: to understand how visitors use our website (Google Analytics)

• Marketing cookies: to measure advertising performance and build audiences (Meta Pixel)

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How you control cookies

• You can manage your cookie choices via our cookie banner when you first visit the site.

• You can also change cookie settings later using your browser controls (for example blocking or deleting cookies).

If you reject non-essential cookies, the site will still work, but some measurement and marketing features may not run.

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Forms on our website (Wix)

When you submit a form on our website (for example a contact form or sign-up form), we process the information you enter to:

• respond to your enquiry

• deliver what you requested (such as a newsletter subscription)

• maintain records of requests and consent where relevant

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Newsletters (systeme.io and Wix)

We use systeme.io and Wix tools for newsletter sending and subscriber management.

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What we track in newsletters

Email platforms often record:

• delivery status

• opens and clicks (engagement data)

We use this to understand what content helps and to improve our communications.

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Unsubscribing

You can unsubscribe at any time using the unsubscribe link in any marketing email, or by emailing growth@calmfidence.world.

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Who we share data with

We do not sell your personal data.

We may share data with trusted service providers who help us run the website and communications, including:

• Wix.com (website hosting, forms and site infrastructure)

• Google (Google Analytics)

• Meta (Meta Pixel and related business tools)

• systeme.io (newsletter software)

• professional advisers (for example legal or accounting) where necessary

• authorities where required by law or to protect legal rights

These providers act as processors/service providers where appropriate, processing data on our instructions or under applicable terms.

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International transfers

Some of our providers (and their sub-processors) may process data outside the UK. Where required, we use appropriate safeguards for international transfers (for example contractual protections).

 

 

How long we keep your data (retention)

We keep personal data only as long as necessary for the purposes described above.

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Typical retention periods

• Enquiries: usually kept for up to 24 months after the matter is closed (unless we need longer for legal reasons)

• Newsletter subscriptions: kept until you unsubscribe (and we may keep a minimal record to ensure we respect your opt-out)

• Analytics and advertising data: retained according to our platform settings and cookie lifetimes

• Security logs: retained for a limited period for security and troubleshooting

 

 

Your rights

You may have the right to:

• request access to your personal data

• request correction of inaccurate data

• request deletion of your data (in certain circumstances)

• request restriction of processing (in certain circumstances)

• object to processing based on legitimate interests

• withdraw consent at any time (where we rely on consent)

• request data portability (in certain circumstances)

To exercise any of these rights, contact growth@calmfidence.world.

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Direct marketing

You can opt out of marketing at any time (unsubscribe link in emails, or email us). If you object to direct marketing, we will stop.

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Complaints

If you have concerns, please contact us first at growth@calmfidence.world and we will try to resolve it.

You also have the right to complain to the UK supervisory authority: the Information Commissioner’s Office (ICO).

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Children

Our website and newsletters are not intended for children under 16. If you believe a child has provided us with personal data, please contact us so we can delete it.

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Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The date at the top shows when it was last updated.

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